Did you know that nearly half of all U.S. adults have some personal or family connection to Catholicism? Yet only 20% identify as Catholic by religion. This striking gap represents both a challenge and an unprecedented opportunity for Catholic dioceses and organizations. Our new white paper, "Reaching Cultural Catholics: A Strategic Communications Guide for Dioceses," reveals how to connect with the millions of "cultural Catholics" who cherish Catholic values but rarely, if ever, attend Mass.

Based on recent Pew Research data, this comprehensive guide shifts the evangelization paradigm from obligation-based messaging to values-driven engagement. Cultural Catholics prioritize having a personal relationship with Jesus Christ (44%), working to help the poor and needy (41%), and caring for immigrants and the environment (28% each). The white paper provides concrete strategies for creating content hubs, reimagining social media presence, and leveraging existing ministries like Catholic Charities and schools as natural entry points. It includes specific guidance for high-opportunity liturgical days like Ash Wednesday, when cultural Catholics are most likely to engage.

This isn't about watering down the faith or abandoning traditional parish communications—it's about creating multiple pathways to encounter. As the white paper explains, "If all roads lead to Rome, we have to acknowledge that some are expressways and others are meandering scenic byways." Whether you're a diocesan communications director, parish leader, or Catholic organization seeking to expand your reach, this guide offers practical, research-based approaches for 21st-century evangelization.

Download the complete white paper to discover how your diocese can connect with cultural Catholics where they already are—online, in service, and in search of meaning and community.