The Center for Applied Research in the Apostolate (CARA) in 2012 published a report on diocesan media, polling self-identified Catholics to determine, among many questions, who is being reached by various Catholic media platforms. The results revealed that while most diocesan entities are using social media in an effort to reach Catholics, 5 percent of Catholics use social media to interact with the Church.
We wanted to learn more.
IN THIS YEAR’S RESEARCH, WE SOUGHT TO ANSWER THE QUESTIONS: HOW MANY CATHOLICS ARE REACHED, AND BY WHICH FORMS OF DIOCESAN MEDIA?
Content Evangelist conducted research applying a formula to measure the reach of various media platforms, comparing the number of social media followers to the diocesan Catholic population as a whole. Our research and rankings do not account for paid social media strategies that dioceses may use. Our ranking is based on the number of followers as compared to social media in the Catholic population.
Also, for the first time, Content Evangelist ranks Twitter and Facebook followers and reach among U.S. dioceses, publications and bishops.
As always, we rank diocesan magazines and newspapers to see the impact of the Catholic press and its success in reaching Catholic households.
Download Content Evangelist magazine’s annual STATE OF DIOCESAN MEDIA TREND REPORT.
CLICK LINKS BELOW TO SEE COMPLETE RANKINGS OF ALL U.S. ROMAN RITE DIOCESES
State of Diocesan Twitter
- Content Evangelist 2017 Twitter Ranking
- U.S. Bishop-ordinary Twitter Ranking
- Diocesan Publication Twitter Ranking
- Diocesan Twitter Ranking
- Combined Twitter Ranking
State of Diocesan Facebook
- Content Evangelist 2017 Facebook Ranking
- Bishop-Ordinary Facebook Ranking
- Diocesan Publications Facebook Ranking
- Diocesan Facebook Ranking
- Overall Diocesan Facebook Ranking
State of Diocesan Press
- Content Evangelist 100% Reach Club
- Ranking Diocesan Publication by Circulation
- Diocesan Newspaper Ranking by Frequency
Diocesan Media Total Comparative Reach